Despite Harsh Economy, Nigerians Spend N246bn On Beer, Champagne In 90 Days 

Despite the economic crunch, increase in price of alcoholic drinks due to inflation and naira devaluation,
Nigerians spent over N245.61 billion to consume alcoholic and non-alcoholic drinks within three months of this year’s Q1, parting with 31.17% more than they paid for the drinks in Q1 2021.
According to analysis of the Q1 2022 financials of the three largest drink producers; Nigerian Breweries, International Breweries and Guinness Nigeria, consumers of their products increased their spend limit by N58.36 billion when both quarters were compared.
In Q1 2021, the brewers had generated N187.24 billion from sales of their products, after spending N127.24 billion on the bottles. During the quarter this year, the cost of producing them was N142.53 billion.
At the end of the Q1 period for 2022, it was gathered that International Breweries leapfrogged Guinness Nigeria in the industry’s revenue share, as the former posted N57.52 billion, while the latter recorded N50.32 billion.
Read also:Nigerian Breweries declares N12.9bn as shareholder dividend for 2021
During the corresponding period of Q1 2021, Guinness Nigeria had generated N42.60 billion, higher than the N38.96 billion International Breweries grossed within the same period.
While Nigerian Breweries maintained its grip over the market, accounting for N137.77 billion of the total amount generated by the three largest brewing companies in Q1 this year, surpassing the N105.67 billion posted in Q1 2021.
It was gathered that International Breweries exited its N2.57 billion Q1 2021 loss, following report of N721.16 million…

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